| It is marketed in Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam | Lux soap is still sold as a beauty product in Africa today |
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| The advertising shifted in the 1950s emphasizing intelligence rather than beauty | 2017 to present [ ] In Indonesia, Lux used Maudy Ayunda as a spokesmodel |
The brand also moved forward with launching LUX in the Middle East.
19| It received 414 endorsements in return, leading them to claim that 9 out of 10 stars in Hollywood use Lux Soap | Once Lux Soap began its national campaign in 1926, it was also advertised for men and children |
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| If you have any query or suggestion about the quality of the auto-translation, please email us at email address | In the 1940s Lever Brothers began mass advertising for Lux, introducing their product as a soap associated with glamour and intelligence, and began using existing advertisements of international celebrities endorsing their products |
In 1931, Lux launched a I am over 31 campaign, which focused on older stars.