| Improve the quality of our services and develop new ones• Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse• Personalized content and ads can be based on those things and your activity like Google searches and videos you watch on YouTube | Show personalized content, depending on your settings• |
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| Google uses and data to:• Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests | Your IP address and user agent are shared with Google, together with performance and security metrics, to ensure quality of service, generate usage statistics and to detect and address abuse |
Deliver and measure the effectiveness of ads• You can also visit g.
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