| A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate | A URL must be easy to read and remember for users |
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| Conversion rates are far higher for websites that load faster than their slower competitors | Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings |
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools.
5| If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed | |
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| It is also good practice to specify your sitemap's location in your robots | Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page |
This means that adding unnecessary links will dilute the potential value attributed to your other links.
| To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text | A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs |
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| 18 ALT attributes are empty or missing | It also specifies where the XML sitemap file is located |
This allows search engines to crawl the site more intelligently.
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