| According to this image, nations have always linked themselves with their national icons | So, this [represents] a high level of power, because we are going to spread [information] around most of the region which we cover … Maybe what we are doing is not enough, only lecturing our young diplomats who are going to be posted abroad |
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| This explains that the lack of readiness amongst the four highlighted sectors has resulted from the low interest shown by key stakeholders | As a result, the analysis cannot be generalised to any other country |
In the first section, the researcher will present the key issues that emerged as implications so as to address two of the research objectives.
5| It is a much greater and more complex branding phenomenon Anholt and Hildreth, 2005 | 28 Kavaratzis and Ashworth, 2005; Lee, 2009 |
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| The concept of nation brand needs to be believable for different stakeholders; at first to involve different stakeholders to draw up the overall vision, values and promised expectations of nation branding for the different of stakeholders | I can say easily, Amouage they have reached, they became an international brand |
As in step 3 , the Omani government has to believe in the concept of nation branding and support the Brand Oman Management Unit in terms of giving the BOMU power and support in the form of resources.